CJ Chilvers has been blogging a lot about newsletters lately. As someone who doesn’t subscribe to newsletters and instead prefers technology like RSS, this bit hurt a bit:
I just wanted to let you know that there’s more going on in my newsletter than on this blog for a reason: I take your invitation to your inbox very seriously and I want to add value with every issue.
I’m not sure how subscribing to a blog’s RSS feed is any less an “invitation to my inbox” other than the fact it’s a inbox dedicated to what I want to read as compared to my email inbox which is full of stuff I have to read.
Of course, I’m probably wrong about all of this. My blog has less than a hundred subscribers and my newsletter—which is just a digest of everything I post on this blog sent as an email every Thursday—has less than 40 readers. Maybe there’s something to be said for putting in the time to create unique content for both audiences? I really don’t know.※Link